Welcome to the end of September 2024 👋

This week, I learned some cool copywriting techniques and a sales funnel hack that you can apply to your business. Check the rabbit hole section in this post to read them.

Now, let’s get into today’s topic.

Well, if you think the only way to make sales on your newsletter is through sales email, you’ve got it all wrong!

I tell you, that’s not the only way.

You know, sex is good, but have you tried using your P.S. to upsell your service, consulting, digital course, or your cohort program?

If you don’t include a P.S. in your footer email, you are missing out—big time!

I went down the rabbit hole of the top 1% of creators, such as Justin Welsh, Matt Gray, and Jay Clouse.

Guess what they have in common?

The P.S. section actually upsells their services perfectly.

So, in this post, you’ll learn two things:

1. Why you shouldn’t neglect your P.S. to introduce and upsell your service.

2. And how to create a P.S. email section that actually sells.

Let’s dive in.

Why your P.S. is your secret weapon to sell

In The Ultimate Sales Letter by Dan Kennedy, he writes:

After reading this, you'll never be neglecting your P.S. ever again!

Here are 5 reasons why your P.S. is your secret weapon to sell:

1. Attention Magnet

P.S. = Email Gold Mine.

Why? 90% of readers check P.S. first.

It's your second shot at grabbing eyeballs.

Pro Tip: Put your best offer here.

Example: "P.S. Exclusive for loyal subscribers: 50% off my copywriting course. Ends tonight!"

2. Pattern Interrupt

P.S. breaks email monotony.

Let me ask you something, most emails offer the same shits all over again: news, tips, promotion, entertainment, and educational content.

But our brains love something unusual, hence P.S. breaks the pattern.

Pro Tip: Make it visually distinct.

Example: Use bold text or a different color for your P.S.

3. Curiosity Trigger

P.S. = Mystery Box.

You should always treat it that way. Imagine playing a gotcha box where you don't know what you actually get.

Use it to tease benefits or create FOMO.

Pro Tip: Ask a question they want answered.

Example: "P.S. Want to know how I tripled my email list in 30 days? Click here."

4. Low-Pressure Pitch

P.S. feels like a friendly whisper, not a sales shout.

Perfect for soft-selling your offer.

Why? It's unexpected. Catches readers off-guard (in a good way).

Pro Tip: Use conversational language.

Example: "P.S. Hey, before you go... I've got something cool to share."

5. Final Impression

Last words stick like glue.

Psychology says: We remember endings.

Use P.S. to hammer home your main message.

Pro Tip: Reinforce your call-to-action.

Example: "P.S. Remember, this offer expires at midnight. Grab it now before it's gone!"

How to create a P.S. email section that actually sells

I went down the rabbit hole learning about the top 1% creators: Justin Welsh, Matt Gray, and Jay Clouse.

Here's what I found:

Here are 4 key insights that you can learn from their P.S. emails:

1. Tiered Approach Offers: Provide range from free to high-ticket. These are built to capture leads at various stages of the buyer's journey.

2. Ecosystem Building: Multiple products create a complete ecosystem. It drives long-term customer relationships.

3. Personalization on "Whenever you're ready" shows respect for reader's time. It reduces pressure, increases trust.

4. Referral Strategy: Matt Gray's referral offer leverages network effects. Incentivizes audience to become promoters.

Here are 7 ways how you can apply it to your newsletter:

1. Highlight Benefits: Clearly state what each offer provides. Example: "Learn to grow from 2k to 625,000+ followers"

2. Add Social Proof: Include student numbers or results. Example: "Join 4,000+ entrepreneurs"

3. Use Urgency (Carefully): Create time-limited offers or highlight limited spots. Example: "Price increases on October 15th"

4. Include Free Options: Offer free resources as lead magnets. Example: "7-day email course (free)"

5. Make Next Steps Clear: Use action verbs for each offer. Example: "Book a call," "Join now," "Get my complete gear list."

6. Personalize: Use phrases like "Whenever you're ready" to reduce pressure.

7. Consider Referrals: Incentivize your audience to spread the word. Example: Offer commission for referrals.

Time to level up your P.S. game!

Here are your action steps:

1. Craft a multi-offer P.S. section

2. Test in your next email

3. Watch click rate and sales improve!

Don’t you ever neglect your P.S. It's your secret sales weapon.

Use it wisely, and it will bring your business to a new high.

Until next week, keep writing, keep selling! 💥