Hello there 👋

Today's post was written with coffee and a sandwich on a cloudy Saturday. Surprisingly, the coffee shop I'm currently in has few people, so I can jump directly to writing this post without much distraction.

Well, as you know, writing an email subject line that gets clicks is hard.

Last week, I outlined using Curiosity Gap to improve email open rates. But relying on it alone won't be enough to be on top of your reader's head.

We compete with other players in the space to get eyeballs from the same people.

So, in today's post, I learned from Chase Dimond how to write 8 email subject lines that guarantee higher clicks than typical subject lines you find on the internet.

So, let's get into it!

1. Curiosity Gap

Description: Sparks a curiosity with an open ended, question, and teaser line.

Why It Works: Curiosity Gap is about "I know something that you don't." It creates a sense that you know all the answers that your audience doesn't, making them wonder what the answers would be. Hence, they are more likely to open your email.

Example:

2. Personal Touch

Description: Add the recipient's name or recent activity.

Why It Works: We all love hearing our own name. It's like when someone remembers your coffee order - it just feels nice. Same idea here. When an email looks like it's just for you, you're way more likely to check it out.

Example:

3. Use Numbers and Lists

Description: People love numbers and something that easy to digest.

Why It Works: This is for all of us who love a good, organized plan. It's like when a friend says, "I've got 5 reasons why we should go to that new restaurant." You're instantly interested because you know it'll be quick and to the point.

Example:

4. Direct and Specific Offers

Description: Clearly state the benefit of your offer and product.

Why It Works: This is just straight-up telling people what they'll get. No beating around the bush. It's like if someone said, "Hey, want free pizza?" You'd probably say yes, right?

Example:

5. Urgency and Scarcity

Description: Create a sense of limited time or availability.

Why It Works: This plays on our fear of missing out. It's like when there's only one slice of cake left - suddenly everyone wants it. Same deal with emails that say things are running out or time's almost up.

Example:

6. Storytelling

Description: Begin a story to pique interest to your readers.

Why It Works: We're all suckers for a good story. It's why we binge-watch TV shows. Starting a story in an email subject line is like someone saying, "You'll never guess what happened to me today..." You can't help but want to know more.

Example:

7. Highlight Novelty

Description: Announce new items or experiences.

Why It Works: We all like shiny new things. It's why people line up for the latest iPhone. Highlighting something new in your email makes people curious to see what's fresh.

Example:

8. Leveraging Social Proof

Description: Mention popularity or endorsements.

Why It Works: This is basically peer pressure, but in a good way. If you hear that all your friends love a new restaurant, you'll want to try it too, right? Same idea with emails - if lots of people like something, we want to know why.

Example:

That's all for today!

Bookmark this post as your reference point if you want inspiration for writing your next subject lines.

Until next week :)