Hello there 👋

This week feels like hell. Many things are going on, but I keep promising myself to write and hit the publish button to send an email out to you lovely subscribers.

I bet you may have heard this many times:

Listen up!

First impressions matter.

When a new subscriber joins your list, your welcome email sets the tone for your entire relationship.

Get it right, and you'll have an engaged fan eager to open your future emails.

Mess it up, and they might hit unsubscribe before you even get started.

Today, I'll show you exactly how to craft a killer welcome email that hooks new subscribers from day one.

We take Jay Clouse as a dope example for this case.

Let's dive in...

1. A video and expectation lines

It's an interactive way to communicate to your audience how much you care about their subscribing to your newsletter.

It sets the tone for how you build a relationship with them in the future.

Then, he adds some brief lines on what he's trying to do with his newsletter to help his readers become smarter, more successful creators.

His newsletter will be published every Sunday.

2. Provide additional value

Jay asks his readers to watch his podcasts to promote his other products.

This is a good additional value for readers who are interested in Jay's content, as they can learn and extract more value from Jay's creator brain.

Did you notice he used big names to grab your attention?

Yes, he adds some famous people such as James Clear, Ali Abdaal, and Tim Urban, so you will be interested in finding out about it more and giving it a listen.

3. Get feedback from your readers

Well, there's no better way to end the email than asking your readers' opinions about their motivation to sign up for your newsletter.

This will help you understand their deeper reasons for signing up.

This can help you improve your newsletter, build additional value, or create an online course that can solve your readers' problems.

Key takeaways for crafting a killer welcome email:

1. Make it personal: Use video to connect with your audience instantly.

2. Set clear expectations: Tell subscribers what they'll get and when.

3. Provide extra value: Promote your other content or products.

4. Name drop strategically: Mention big names to boost credibility.

5. Ask for feedback: Understand why subscribers joined to serve them better.

Remember, your welcome email isn't just a formality - it's your chance to turn subscribers into superfans.

Nail these elements, and you'll be on your way to building a loyal, engaged audience.

Now go create that dope welcome email!