Hello,

Happy Saturday!

You know what?

The good thing about running this newsletter is that it forces me to think about what kind of copywriting ideas I can learn, distill, and share with my readers, you.

Not only do I publish something on the internet and make my readers smarter, but I also learn better by doing it. After all, the best learning experience is sharing it with others.

This is what keeps me doing this every day.

So, today's topic is about making your offer effective in terms of converting readers into buyers.

But first,

What’s an offer?

An “Offer” is the 30-second elevator pitch you give someone interested in your product or service.

To be more specific, an Offer is simply the trade you are proposing a potential customer that sounds like this:

Now, the next question is, how do you make an offer that is effective in converting and selling? In other words, an Irresistible Offer.

Tangible vs Intangible

The secret to creating Irresistible Offers is to make it Tangible.

What does it mean?

• The customer has to be able to see it.

• The customer has to be able to feel it.

• The customer has to be able to touch it.

• The customer has to be able to recognize it in their everyday life.

What are things Tangible?

There are eight ways to do it, here they are:

• Age (age is Tangible—you are literally that many years old).

• Money (money is Tangible—you can hold it in your hands).

• Time (time is Tangible—you can literally see it passing on a clock).

• Objects (any object, analog or digital, is Tangible—you can literally hold it in your hands).

• Places (any place, analog or digital, is Tangible—you can literally “go there”).

• People (people are Tangible—you can meet them, talk to them, etc.).

• Actions (actions are Tangible—you can see, feel, and experience it in your skin).

• Assets (any assets are Tangible—you can literally hold them.)

The more tangible the offer you want to create, the more effective your offer will generate sales.

On the other hand, intangible means that the offer is vague. You hardly see, feel, touch, and recognize it in your daily life. When the offer is intangible, the less effective it is for potential customers to understand and digest it on their minds.

Here’s how we can rewrite intangible to tangible offers

1. Intangible: “Boost your productivity at work."

   Tangible: "Learn to complete your daily tasks in 6 hours instead of 8, freeing up 10 hours per week to learn a new skill or spend quality time with family, using our AI-powered task management system and 3-step prioritization method."

2. Intangible: “Improve your cooking skills."

   Tangible: “Learn to prepare 5 restaurant-quality meals from scratch in under 30 minutes each, impressing your friends at your next dinner party, with our step-by-step video tutorials and done-for-you shopping lists featuring easy-to-find ingredients from your local grocery store."

3. Intangible: “Start a successful online business."

   Tangible: "Launch your first e-commerce store selling handmade crafts, generate $1,000 in sales within 60 days, and build an email list of 500 interested customers using our step-by-step launch strategy.

Now, you will easily notice the difference between an intangible and a tangible offer by how specific it is in explaining the outcome and results.

How do we know if an offer is tangible?

Now, you might wonder how to know if an offer is tangible?

I know you've been seeing a lot of offers scattered all over the internet, but you still wonder if that is tangible.

Here's how.

The more you practice this question with every offer you see, the more you will understand who the creators are out there who really understand what they are selling.

Trust me, you can't just unsee it once you've seen it.

Now, let's dive deep into a case study.

Case Study: Dan Koe

Dan Koe on his writing course 2-hour writer is the best example of this because he understands how to create a tangible offer.

Let's break down what this means:

SEE

• It provides specific numbers: "2 Hour Content Ecosystem", "4 Years", "$42,599", "12,373+ Students"

• It mentions concrete tools: "Notion Template"

• It outlines clear outcomes: "Learn High Impact Digital Writing", "Boost Your Online Authority", "Systemize Content Creation"

FEEL

• It addresses a real concern: recession-proofing skills for the digital economy

• It offers an alternative to traditional education, saving time and money

• It promises rapid growth

TOUCH

• It shows tangible concepts like money, time, and digital tools

• It implies a community by mentioning the number of existing students

By copying and applying this method, your offer will skyrocket in sales 🚀

That's it for today's newsletter.

I hope you found this information valuable and can apply it to your own offers.

Keep practicing, and you'll soon be creating irresistible, tangible offers that convert!